The European Media Freedom Act (EMFA) introduces new statutory obligations for public authorities and entities in relation to state advertising. From 8 August 2025, public authorities and entities will be required to:
- Have in place appropriate criteria and procedures for the awarding of state advertising.
- Collect and publish information on their expenditure on state advertising.
Criteria and procedures for awarding state advertising
Relevant criteria for the awarding of state advertising include, amongst others, value for money, geographical spread, ability to reach the target audience and the need to fulfil other statutory requirements, such as the Irish language advertising requirements under the Official Languages Act.
When tendering for a contract, the Teaching Council consults and follows the public procurement guidelines as establish by the Office of Government Procurement.